As an athlete and player, what are the benefits of social media marketing? Is Instagram sports marketing worthwhile for me and which hashtags do I have to use to create more reach and interaction? And is social media the right form of advertising for individual, team and soccer players? Which social media platform is right for me – Facebook, Instagram, TikTok, Twitter, Pinterest, YouTube or Snapchat?
We looked at the added value for athletes and explained the most important advantages and tips to you.
Use social media to build and develop your brand. Of course, the logo, homepage, etc. play an important role here – you should use that too.
However, that’s just a brand’s self-image. The decisive factor, however, is the radiance of all the characteristics according to the success factors – including consistency, recognition value – of a brand that create the external image of the brand. The strength of a brand depends on the intensity of the correspondence between self and external image. Therefore, the primary goal is to develop the self-image and the image of others as a self-contained and consistent whole and unity of characteristics. (according to Lasslop) Social media is ideal for this.
Everything can be controlled by yourself. The athlete and his strategy decide for themselves how successful the brand is and what charisma it can get. A second mainstay during and after your career. Own company. Isn’t that worth striving for?
Professional social media marketing increases awareness and thus public interest. For sponsors, social media plays a crucial role in a potential collaboration.
Professionalism is essential so that the placement of the company on your social media channels takes place appropriately and in a target-oriented manner for both parties. New sponsorship contracts create a new source of income. Nowadays, companies analyze exactly how good and suitable the followers are. Are they real Are they suitable for the company and for their target group? How big are the overlap values of the appropriate target group? All of this has an impact on the number and amount of sponsorship agreements.
It is therefore crucial how good the quality of your own followers is.
A strategically continuously growing reach increases the likelihood of a long-term partnership with potentially improved contractual conditions. As a result, there is a lasting and sustainable cooperation with increasing added value for both sides. Everyone wins.
It’s no secret that social media plays a not insignificant role for clubs these days. As an athlete, you present the club to the outside world, including on your social channels. They have an impact on the club’s brand. In companies, one speaks of the employer branding. If the accounts are managed professionally with a clear strategy and a large fan base, there is greater added value for the club and for sponsors. The resulting digital profit will be taken into account in the contract and transfer negotiations and ultimately enables a more lucrative contract. We shouldn’t leave that lying around on the street.
A large and loyal fan base forms the basis for long-term branding and loyalty. You need to take a strategic approach to be successful with social media. This includes understanding the target group and recognizing their needs. Decide for yourself what added value should be offered to the fans. With authentic and interesting content, we continuously win fans / followers and retain them in the long term. Why? Because the fans build an emotional bond.
Not only building an ever-growing fan community is crucial for sustainable branding. The fan should feel comfortable through open and honest communication on the channels. The more approachable a person is, the greater an emotional bond and lasting relationship will develop. Where can you get so close to a person who might even answer? The fans belong to the product football. You embody him. They play on your team. Let’s cultivate this relationship and we can achieve great things together.
